IAA FutureReady workshop

IAA FutureReady workshop

Date: 14th March, 2014

The workshop was conducted by Gerd Leonhard, a well known Media futurist from Switzerland. 

This workshop highlighted the changes that are taking place in the fields of Media, Marketing and Advertising and how the industry should adapt itself to these changes to be future-ready. 

 

The event was sponsored by Zee Media. 60 participants attended the workshop with full eagerness.

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