IAA Seminar on ‘Changing Trends in Portrayal of Women in Indian Advertising’ in Mumbai

IAA Seminar on Portrayal of Women in Advertising

Date: 10th December, 2014

The Seminar was conducted in association with the United Nations Population Fund (UNFPA), well known NGO Laadli and the Advertising Council of India (ACI).

 

Senior marketers and advertising leaders addressed at this seminar.  These being Colvyn Harris, JWT, SCI, Dr A L Sharada, Laadli, Dr Sonya Mehta Psychologist, Sanjay Tripathy, HDFC Life, Sam Balsara, Madison World, ASCI, Sonal Dabral, DDB Mudra, Geetu Verma, Unilever, K V Sridhar, Sapient Nitro, Rajat Ray, UNFPA.  Actors Dia Mirza and Richa Chadda also engaged in a discussion at the last session of the seminar.

 

A definitive research conducted by IAA-Hansa Research among senior marketers and agency professionals was released on this occasion.  It predominantly showed that major advertisers and agencies are quite gender sensitive and women are shown with respect and in equal status with men.

 

Monica Tata and Visakha Singh, IAA Mancom Members were the Chair and Co-chair for the Seminar. 

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