IAA Webinar Series: Transformation in the Digital Era

Anish Shah, Group President (Strategy) for Mahindra Group in conversation with Charulata Ravi Kumar, CEO, Razorfish

Thursday, December 17, 3:00 pm, Google Hangout

Mumbai, 15th December 15: International Advertising Association (IAA) India Chapter has invited Anish Shah, Group President (Strategy) for the Mahindra Group for its next webinar on Google Hangout on 17th December 2015 between 3 and 4 pm. Anish Shah's key focus areas are strategy development with focus on digitisation and analytics, driving international growth especially in the US and Africa. The Group Strategy office also enables synergies across Group companies. Anish was earlier President and CEO of GE Capital and has had a stint with Bank of America, Bain & Company, and Citibank. Anish is a PhD from Carnegie Mellon's Tepper School of Business and is alumni of IIM-A.

Srinivasan Swamy, President, IAA India Chapter & Vice President-Development, IAA Asia Pacific said, "With the changes in technology and growth in digital, major business houses have to adopt and evolve rapidly. This webinar series will have Indian and international experts take us through their brand/company journeys and offer insights for others to learn and adapt from".

Abhishek Karnani, Director, Free Press Journal said, "Creativity and storytelling must now be paired with algorithms to capture the attention of consumers in the era of high decibel digital communication. Navigating this landscape can be daunting. Anish's experience with global digital initiatives will explain the omnichannel approach needed to win and retain consumers."

Charulata Ravikumar, CEO, Razorfish said, "True Business Transformation happens when the organization changes itself from the core with a vision to always lead the path of Innovation for life impact. The IAA has always carried out initiatives to bring such Transformation to the forefront so that the larger audience can be inspired by it"

You can also submit questions for Anish Shah through the IAA India Chapter facebook page - https://www.facebook.com/IAA.IndiaChapter/

The hangout will be broadcast live on our YouTube channel https://www.youtube.com/user/IAAIndiaChapter on 17th December, 3pm IST.

The webinar series has already hosted industry stalwarts like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO, Bookmyshow.com; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, Rediff.com and Julie Roehm, Chief Story Teller, SAP; Tushar Vyas, Managing Partner, GroupM South Asia; Sanjay Mehta & Mr Hareesh Tibrewala Joint CEOs, Social Wavelength et. al.

To view these sessions visit www.youtube.com/user/IAAIndiaChapter

About IAA

The International Advertising Association is the world's only globally-focused integrated advertising trade association with membership representing Advertising agencies, advertisers and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is 75 years old and is Headquartered in New York. Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. They also admit Young Professionals in a new class of membership to attract young people to join this industry body.

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