Date: 22nd May, 2014

IAA conducted Mentorship Webinar with Paul Berney, as part of the 'World Goes Digital'.

Paul spoke on mobile imperatives for marketers. He elaborated on the three big trends on mobiles in the last few years: Brands as platforms lead by content and engagement, Direct two way relationship with customers & Mobile as a bridge between physical and digital world.

This was viewed online by about 90 viewers.