Bharat Avalani, fondly known as ‘the memory collector’ a marketer from Malaysia conducted a workshop for the Young Professionals which entirely revolved around grasping storytelling as a tool. 

With over 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development, and Integrated Brand Communications, he is an expert in designing and delivering brand experiences. 

“A story is a fact wrapped in context and delivered with emotion.” He explained how every story includes a set of standard elements such as time, place, context, discussions, and questions. 

Apart from that, he also taught the participants that every story has a hidden purpose that needs to resonate throughout. Just how a success story should entail a problem and a solution, and in order to emphasize the success element, we need to show a past success illustrating how the sponsor felt before the solution, and then how they felt after the solution.

After understanding the dynamics of storytelling, participants were asked to create their own stories keeping all of these factors in mind. They were called upon the stage to read aloud the stories they created and to show everyone what they had learned. The participants also received certificates for being a part of this hands-on training workshop.