Press Releases
IAA Retrospect & Prospects – with Mr Rajesh Ramakrishnan, MD, Perfetti Van Melle India
Media Coverage
IAA India Chapter’s Youth Program Wing presented the 2nd session of ‘Gaming: The Next Big Thing’
Punit Goenka of Zee Entertainment elected President of IAA India Chapter 24th September 2018
Annual Reports
Changing Gender Frames
The survey outlines the changing portrayal of women in Indian advertising and what this means going forward.
Why is this the relevant time to discuss this subject? The changing role of women in Indian society is evident in every sphere of life. Age-old beliefs have been challenged and the roles played by women continually redefined.
Media attention generated by the Nirbhaya case challenged the ingrained social stigma attached to rape. It brought about changes in attitudes and forced the country to confront its appalling treatment of women. Despite many positive changes, much remains to be done when it comes to the status of women in society.
Advertising is known to reflect societal norms and should be a torch bearer of change. Does advertising showcase the changes in women’s roles? This survey of key personnel in advertising and marketing seeks answers to this question.
IAA Silver Jubilee Compendium
Sailing symbolises all journeys, especially those that are pioneering and international. The great age of sailing. discovery and globalisation began with the quest for spices. Advertising spices up all commerce. Hence, this book, a record of the activities of the International Advertising Association in India, has been illustrated with visuals of sailing created with spices, to reflect the pioneering spirit of the IAA.
IAA Newsletter
Become a member today!
Connect with industry veterans, attend insightful sessions, and participate in the conversations shaping our industry.
