Advertising and the Five Senses: Rajeev Raja 12th December 2016 Mumbai

Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja

MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

http://www.indiantelevision.com/mam/marketing/brands/create-a-sonic-identity-which-reflects-brand-emotion-brandmusiqs-raja-161215

IAA’s Advertising & The 5 Senses with BrandMusiq’s Rajeev Raja

http://www.freepressjournal.in/business/iaas-advertising-the-5-senses-with-brandmusiqs-rajeev-raja/988090

IAA’s Advertising & The 5 Senses

The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

http://mediainfoline.com/advertising/iaas-advertising-the-5-senses/

IAA HOSTS ADVERTISING & THE 5 SENSES

The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the five senses – taste, sound, sight, smell and touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value. This initiative is led by Janak Sarda, Management Committee Member of IAA.

http://www.admatazz.in/2016/12/15/iaa-hosts-advertising-the-5-senses/

Downloads

20161220121736_December2016.pdf
20170106073702_indiantelevision.pdf
20170106073702_freepressjournal.pdf
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