Manish Anandani, Kenvue speaks at the IAA & ISA Retrospect and Prospects

The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) hosted the IAA & ISA Retrospect and Prospects with Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health) on 24th April in Mumbai. Kenvue was the presenting partner while ABP News & Fortune Edible Oils and Foods were the supporting partners for the event.

Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health) the keynote speaker emphasized “The Indian FMCG industry has been a key driver contributing to India’s buoyant economy. There have been many factors like a young dynamic India, increasing urbanisation and a rising middle class which are presenting tremendous opportunities for the industry to pivot and scale. Today, we are seeing ‘Many India’s’ with many consumer cohorts, making it imperative for brands to design personalised, customised and immersive campaigns to better engage with these audiences. We are also seeing big shifts in consumer behaviour, with sustainability, purpose, and transparency being prioritised by the conscious consumer . These aspects will continue to shape the marketing agenda. We are excited about these opportunities and what it presents for our iconic brands such as Johnson’s Baby, Stayfree, Neutrogena.”

Avinash Pandey, President, IAA India Chapter and CEO, ABP Network said “IAA has always been at the forefront of activities that benefit the Marcom Industry. Whether it be the Leadership Awards which are for the marketers, to having an all advertising jury for our successful creative awards called IndIAA to having an annual program named the Retrospect & Prospects where a leading marketer gives a perspective of the high and lows of the last year and some crystal ball gazing about the year ahead, we have always done path-breaking initiatives.  And so, in that spirit we have also saluted collaborations and cooperation and had the first IAA and ISA program. I am sure this model will be appreciated and emulated in other programs as well””.

Avinash Pandey, President, IAA India Chapter & CEO, ABP Network

Sunil Kataria, Chairman, The India Society of Advertisers & CEO of Raymond’s Lifestyle Business said “An insightful presentation by Manish Anandani in retospect and prospect session , dwelling  into macro and micro opportunities of the India growth story driven by GDP, demographics, customer sentiments, rapid digitalization, evolving shopping &  consumption behaviors has thrown interesting light on the possibilities ahead.  

I am confident that our audience from IAA and ISA would have immensely benefited from the session today towards gearing up for the future”

Sunil Kataria, Chairman, The India Society of Advertisers (ISA) & CEO of Raymond’s Lifestyle Business

The speaker being felicitated with a token of appreciation

Audience

About IAA

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. IAA is over 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members.  IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.

About ISA

The Indian Society of Advertisers (ISA), has been the apex body and unique voice of advertisers in India for over 70 years. It represents the interests of organisations across the Indian advertising, marketing and media industry. The ISA, stand for education, representation, protection and self-regulation. The ISA is guided by an evolved board. The ISA is a founder member of the World Federation of Advertisers (WFA) and one of the founders of the Advertising Standards Council of India (ASCI). The ISA has advertiser members from across industries, who approximately contribute to more than half of the annual national non-governmental ad spends. The ISA played a significant role, as one of the three constituent bodies, in the formation of the Broadcast Audience Research Council (BARC) and is closely partnering with it towards advertisers getting robust and credible data. The ISA serves as a link for your organization for reaching other fraternity bodies as AAAI, IBDF, ASCI, MRUC, IAA, INS, Ad Club and others as & when required. The ISA periodically conducts seminars, workshops and different sessions on topics of contemporary interest to our members.