The 44th World Congress, the flagship event of the International Advertising Association (IAA), commenced in Kochi, Kerala’s vibrant business capital, drawing an impressive gathering of experts and professionals from the advertising, marketing, media, and technology sectors. 

Centered around the theme ‘Brand Dharma’, the congress explored the core principles that guide brands in building meaningful connections with both consumers and society. 

The event saw participation from over 2,500 delegates from India and across the globe, making it a truly global celebration of ideas, innovation, and brand responsibility.