Date: 17th March, 2016

The International Advertising Association (IAA) in association with Harvard Business School (HBS) organised an interactive session in Mumbai with Prof Bharat N Anand and Henry R Byers, Professor of Business Administration. 

Prof Anand, an expert in the areas of digital strategy, corporate strategy and media strategy, spoke about “The Content Trap” Lessons from the Digital Transformation of Media.

The session was attended by over 70 senior professionals from the advertising & media industry.