IAA appeals to the industry.

“The world needs a breather”.

The India Chapter of the International Advertising Association (IAA) is appealing to all segments of the industry to take a deep breath in this hour of crisis.

Says IAA President Megha Tata ” Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity. 

Megha Tata, President IAA India & Managing Director – South Asia Discovery Communications India

And this time around, as a responsible industry Association with a unique mix of members including leaders from the world of marketing advertising and the media, we are appealing to all stakeholders in our industry to deal with one another with a degree of sensitivity, understanding, empathy and kindness. It’s as simple as that. And as important.

I thank Raj Nair and his team at Madison BMB for immediately responding to our appeal to prepare a communication campaign that will convey this message to our community.

Raj Nair, CEO & Chief Creative Officer, Madison BMB

Adds Nandini Dias, Chairperson IAA Leadership Awards Committee, ” For three years now IAA through a well-managed campaign has been urging industry leaders to save lives by adopting flexi-timings. It evoked a very positive response. This time the challenges are different. We need to rebuild lives and livelihoods irrespective of where you work from or whether you belong to a local or global organization. Our industry members at every level of the corporate ladder are facing unique challenges. And we believe this is the time to introspect, look within, and dip into the reserves of goodness that exist in all of us and create strong foundations for long term renewal.

Our campaign seeks to do just that.

And of course, as we always maintain, communication should be a force for good.

Nandini Dias, Chairperson IAA Leadership Awards Committee and CEO Lodestar UM, India

About IAA

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. IAA is over 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members.  IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.

For more information please visit www.iaaindiachapter.org or email execseciaa@gmail.com