IAA ad:tech Honours Returns Bigger in 2026, Spotlighting Marketing Technology Innovation

New Delhi, March 17, 2026: The ad:tech Honours Awards returned for its second edition at Yashobhoomi, New Delhi, recognising innovators and organisations leveraging technology to transform modern marketing. Presented in association with the International Advertising Association (IAA) India Chapter and powered by Huella, the awards continue to celebrate excellence at the intersection of marketing, data, and technology.

Building on a successful debut in 2025, the 2026 edition expanded significantly from 8 to 22 categories, reflecting the rapid evolution of the marketing technology ecosystem. New categories span AI-driven creativity, GenAI, influencer marketing, immersive retail tech, programmatic media, and omnichannel automation.

Industry leaders and pioneers gathered to celebrate innovation driving enhanced customer experiences, smarter decision-making, and measurable business impact.

Jaswant Singh, Country Managing Director, ad:tech India, highlighted the growing role of technology, stating that AI and data are central to today’s marketing transformation.

Neena Dasgupta, IAA Mancom Member and CEO & Founder of The Salt Inc. Consulting, emphasised that the awards celebrate not just technology, but the people and creativity behind it.

The ad:tech Honours continue to establish themselves as a key platform recognising the visionaries shaping the future of advertising and marketing.