The prestigious awards, organized by the India Chapter of the International Advertising Association (IAA), honoured exceptional work in sustainability and green advertising. The event was attended by leading professionals from the marketing, media, and advertising industries. The 13th edition of the IAA Olive Crown Awards 2023, held on 5th April at ITC Grand Central, Parel, Mumbai.

Famous Innovations wins ‘Green Agency of the Year’

Key Winners:

• Corporate Crusader of the Year – Gold: Kirloskar – Limitless for ‘A Minute For Nature’

• Green Campaign of the Year – Gold: Livpure for ‘Rally for Rivers’

• Green Brand of the Year – Gold: Kirloskar – Limitless for ‘Powered by Nature’

• Green NGO of the Year – Gold: Chirag Rural Development Foundation and People for Animals Wildlife Rescue and Conservation Centre

• Green Crusader of the Year: P.N. Mohan for his impactful work restoring seven lakes near Chennai, inspiring community participation and environmental change

• Shreerang Charitable Trust: Winner of three awards

Famous Innovations dominated with 10 awards across various categories.

The awards were judged by a distinguished jury comprising industry stalwarts: Bobby Pawar (Havas Group), K.V. Sridhar (Nihilent Ltd & Hypercollective), Garima Khandelwal (Mullen Lintas), Raj Nair (Madison BMB), and Carlton D’Silva (House of Awe).

Partners for the event included:

• Cooling Partner: Blue Star Ltd

• Associate Partners: The Hindu Group, ZEE Media

• Supporting Partners: Aaj Tak, HT Media Group, ABP, and Nexus Alliance Advertising & Marketing Pvt Ltd

IAA President Avinash Pandey said, “The Olive Crown Awards reflect our commitment to using communication as a force for good. The outstanding work this year should inspire content creators and brands to further this mission.”

Janak Sarda, Chairman, Olive Crown Committee, added, “This event brings together industry leaders with a shared goal of protecting our planet. Their presence signifies our collective intent to keep Earth green and clean.”

The awards were presented across 17 categories, celebrating creativity with a purpose and the industry’s growing role in sustainability.