On 20th March 2025, the IAA, in collaboration with Omnicom Advertising Group India, successfully conducted a Voice of Change roadshow at the Omnicom Mumbai office. The event featured a presentation on gender portrayal in advertising, based on a research study by UNICEF and the Geena Davis Institute, followed by a panel discussion with leading industry professionals.

Ms. Geetanjali Master from UNICEF presented the study, highlighting key insights on gender representation in ads. The panel discussion, moderated by Vanaja Pillai (President, 22Feet and Head of Diversity & Inclusion, DDB Mudra Group), featured:

• Josy Paul, CCO, BBDO India
• Lalitha Priya Nathan, DEI & Talent Program Director, DDB Mudra Group
• Madhuboni Bhattacharya, Executive Brand Strategist, BBDO India
• Amit Kekre, Chief Strategy Officer, TBWA India
• Supriya Srinivasa, Marketing Director, Feminine Care, Kenvue

The session aimed to drive awareness and action on gender inclusivity in advertising narratives.