The IAA Voice of Change initiative in collaboration with Madison brought together incredible minds to discuss the pivotal role of Gender equality and portrayal in media and advertising.

Joined by UNICEF, the session included a presentation on the research study conducted by Geena Davis Institute on gender portrayal in Ads. This was presented by Ms. Geetanjali Master, Partnerships Specialist, Public and Private sector engagement, Resource Mobilisation Section, UNICEF Delhi.

They had engaging conversations on how gender portrayal shapes narratives in everything from 30 seconds to 3 hour films. This also included watching and discussing case studies that have created an impact on the mindsets of viewers.

This session truly empowered the teams at Madison and made a real difference in how stories are told.