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In times of global crisis such as this, the importance of independent facts to help guide us through uncertain times is critical. This is as much true for the media industry as it is for other sectors, as advertisers determine the best way to share their message and identify ways to survive amidst the most… Continue reading IAA & Nielsen Interview – COVID 19

IAA partnered with the Global Advertising Lawyers Association (GALA) to host the virtual book launch of the first-ever “Global Privacy Laws Handbook” on July 8th. The event was attended by more than 50 countries across the globe who are affiliated with IAA. You can view the entire session by clicking on the link at the… Continue reading IAA LeadersView: Privacy Edition

Marketing Technology (MarTech) never stands still. Since the dawn of digital ads, the pace of innovation has grown ever faster, with new technologies and tools for marketers raising the bar on the effectiveness and impact of marketing spend. Yet as things stand, there are still gaps—areas where marketing technology is broken or remains inefficient in… Continue reading Blockchain Marketing: Why it’s the next step for the MarTech industry

Digital advertising has absolutely changed the game as far as marketing efficacy is concerned. In one fell swoop, the shift to digital has rendered mediums like print ads near obsolete, with the concept of accurate targeting and analytics blowing the results of the past out the water. As the move to digital advertising, another tectonic… Continue reading Digital Advertising Revolution is coming, and it’s powered by Blockchain

Never done a Privacy check? Here’s why you should do it before it’s too late. Many governments consider that privacy is important, and they formulate data protection laws and policies to safeguard those rights. Data privacy plays an essential role in the data protection segment. The businesses use their consumers’ data by collecting, using, and… Continue reading Dealing with Data Privacy Regulation

Here’s how Britevue taps BSV blockchain to power online reviews Did the manager of the restaurant you just ate in ask you to write a review for them? What about a hairdresser who gave you your favorite cut yesterday? Did the movers you hired ask for a kind word or two about them online? The… Continue reading Microtransaction-based economy where reviewers get paid

With blockchain’s help, TonicPow makes performance advertising profitable for everyone There are half a million brands worldwide, and affiliate marketing is gaining momentum with the advent of social media platforms. Influencers and marketers are expected to build a certain level of presence followers, for instance, for brands to reach out to them for offers. Smaller… Continue reading Reinvent Digital Advertising with Blockchain

The International Advertising Association (IAA) is deeply concerned about current happenings in Ukraine. In a matter of days, hundreds of lives have been lost, many properties destroyed, and many more families displaced. Our hearts go out to the people who have been displaced and are suffering as a result of this conflict. The lives that… Continue reading HELP UKRAINE