IAA successfully held a roadshows for the Voice of Change initiative with BBDO India on 20^th March 2025. The events were conducted at the Omnicom Advertising Group Mumbai office. The events consisted of a presentation on a research study conducted by UNICEF and Geena Davis Institute on

 gender portrayal in Ads, as well as a panel discussion by eminent creative minds and brand-makers across the industry. The research study was presented by Ms Gitanjali Master, UNICEF. The panel discussion was moderated by Vanaja Pillai (President 22 Feet And Head Diversity And Inclusion, DDB Mudra Group) and the Panellists were :

• Josy Paul – CCO, BBDO India
• Lalitha Priya Nathan, DEI & Talent Program Director, DDB Mudra Group
• Madhuboni Bhattacharya – Executive Brand Strategist, BBDO India
• Amit Kekra – Chief Strategy Officer, TBWA India