Date: 20th February 2019

The EYE4Future Contest, a national health initiative, was conceptualized by the International Advertising Association (IAA) in partnership with the All India Ophthalmological Society (AIOS) to raise awareness about Diabetic Retinopathy in India.​

Madison BMB’s Rohan Joseph (Creative Director – Copy) and Vallabh Yeolekar (Creative Director – Art) emerged as the winners of the competition. Their impactful campaign was unveiled at the IAA World Congress in Kochi, in collaboration with AIOS.​

Dr. S. Natarajan, President of AIOS, expressed his appreciation, stating, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent diabetic retinopathy and even possible blindness.”​

This initiative underscores the power of creative communication in addressing critical health issues and fostering societal well-being.