The India Chapter of the International Advertising Association (IAA) has created a cause related advertisement appealing for urgent contributions to the hapless victims of the Punjab Floods.

Says Abhishek Karnani President of IAA, “Punjab is reeling under the worst floods in decades. The death toll and flood damage is huge. This is the time when all of us should rise up and contribute to the Prime Minister’s National Relief Fund. IAA has always believed that communication is a force for good. This is one more such example.

I thank Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India who immediately responded to our request for creative support and came up with this creative rendering of an appeal.

Also thanks to Iman Sengupta Senior Art Director for his contribution to this effort.

I now appeal to our friends in the media to help spread the good word.”

 The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational

Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. IAA is over 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members.  IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA TechPulse, IAA Voice of Change, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.

For more information please visit www.iaaindiachapter.org or email secretariat@iaaindiachapter.org