Date: 23rd – 28th July, 2017

The International Advertising Association (IAA) organized the CEO’s Tech Tour to Israel under the theme “What’s Coming Next”. This exclusive tour brought together a select group of 25 participants for four days of high-level interactions with Israeli tech innovators, offering valuable insights into emerging global technologies. 

The tour also included one and a half days of breathtaking sightseeing, providing a unique blend of business and cultural experience.