Date: 19th September, 2014

The International Advertising Association (IAA) in collaboration with CII conducted a workshop featuring renowned director Stefan Haves, who explored Hollywood’s storytelling techniques and their impact on persuasive communication.

Blending entertainment with insight, the session offered powerful tools for crafting compelling narratives in business and media.

With an aim to work closely with CII, the workshop successfully added value to the group of 30 participants.