2020 was a global game-changer. Keeping the learnings and the new consumer reality in mind, how are we building our marketing plans? And what will help us regain consumer trust?

Experts from FMCG, Healthcare, Online Travel, and Media shared their perspectives on how brands can be relevant in a VUCA year.

Anurita Chopra elaborated on how things have changed fast and what worked during COVID was agility, learning quickly and Adapting with a ‘Just Go’ attitude.

Krishnan Sundaram added,  “Pivoting with agility is crucial pivot supply chain, leverage resources, repurpose job roles.”

He emphasised on four important points : Protect people | Protect supply chain | Protect demand | Protect society and live the brand purpose.

Sunil Suresh used this challenging time to strengthen business, leverage tech strengths, addressing costs and building a significant customer experience.