Date: 27th June, 2019

At the IAA Retrospect & Prospects, Mumbai, Neil George, Managing Director of Nivea India, delivered a compelling keynote on the rapidly evolving world of marketing communication.

He spoke about the transformative impact of technology, smarter devices, and new-age content platforms, highlighting how these forces are reshaping the way brands connect with consumers. From the rise of voice search to the shift toward personalized messaging at scale, marketers today are navigating a completely new landscape.

“The world is entering a very exciting era of voice search-led brand engagement and purchases, even better quality of content development, emergence of even more sophisticated media platforms, and the rapid move towards the holy grail of marketing – mass scale personalization of brand messaging,” said Mr. George.

The session offered a forward-looking perspective on how brands must adapt to remain relevant.