Date: 22 January 2014

The IAA Retrospect & Prospects, sponsored by Colors, invited D. Shivakumar, Chairman & CEO of PepsiCo, to share his insights on the challenges faced by advertising and the road ahead. He spoke about the impact of shifting demographics and advancing technology on the evolving industry landscape. Held in both Gurgaon and Mumbai, the event brought together senior members of the industry.