Date: 17th June, 2015

The International Advertising Association (IAA) hosted a panel discussion titled ‘Innovative Marketing in the Digital World’ at the Retail Technology Conclave 2015 organised by the Retailers Association of India (RAI) and Nasscom.

The session was moderated by Harish Nair, National Director – Digital Strategy, GroupM and featured industry leaders like Nadeesh Ramachandran, Industry Head – Retail Vertical, Google India, Uma Talreja, CMO, Burger King India, Rathin Lahiri, CMO, Meru Cabs and MeruGenie Cabs and Carlton D’Silva, CEO, Hungama Digital Services.

The discussion highlighted the significant impact of technology on marketing and retail, and hence emphasised the need for adaptability in the changing world.