Date :19th September 2018

The International Advertising Association – India Chapter hosted the launch of The Gutenberg Galaxy at The St. Regis Mumbai. 

Celebrating the enduring power of print, the event was themed Cherishing the Ink, the Print, and the Medium. The book, a collector’s item titled “The Gutenberg Galaxy: Case Studies in Print Advertising”, showcases the strategic use of print as a leading media vehicle in advertising campaigns. 

The evening brought together industry professionals to reflect on the impact and evolution of print in a digital age, highlighting its continued relevance and creative potential.