Date: 29th January, 2016

At the Interactive Session organsied by IAA, Sam spoke on his life journey, early years at Balsara and Bangalore. His work assignments at Sarabhai & Cadbury…then scaling up. He spoke about his beliefs: a good agency is a small agency with a few large clients; a good advertiser man is a craftsman, not just a manager of men and money; God is in the details; real success can come only after real failure; it is important to be efficient but it is important to be effective …and so on.

The group of young entrepreneurs present were highly impressed and motivated by him.