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Knowledge Seminars
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A curated repository of insights, ideas, and industry knowledge
IAA Session on Innovative Marketing in the Digital World
IAA hosted a panel discussion entitled ‘Innovative Marketing in the Digital World’ at the Retail technology Conclave 2015 organised by the Retailers Association of India (RAI) and Nasscom.
IAA Real Estate Seminar in a Digitzed World at Nashik
The speakers at this seminar, Sashi Tripathi, Google and Trishul Bhumkar, GroupM addressed real estate developers and professionals and spoke on ways to exploit the digital media to promote the real estate industry.
IAA Knowledge Seminar on Marketing of Real Estate ‘Let’s get Real’ at Mumbai
The event brought together decision makers from the fields of real estate, advertising and media with the goal of 'reshaping the future of communication by the Indian real estate industry'.
IAA Let’s Get Real – A Knowledge Seminar on Advertising & Marketing of Real Estate at Bhubaneswar
A seminar on the prospects and potential in the real estate sector was organized in Bhubaneswar, with the support of Sambad.
IAA Let’s Get Real – A Knowledge Seminar on Marketing of Real Estate at Hyderabad
The speakers included G Hari Babu, President, APREDA, G Anand Reddy, Co-Founder, PBEL-INCOR, Vice President, CREDAI, Pradeep Dwivedi, Chief Marketing & Corporate Sales Officer, DB Corp Ltd, P Dasharath Reddy, President, TREDAI, Hyderabad, Neeta Patel, Marketing Manager, Naman Group and Sonal Seth, luxury and experiential marketing specialist.
IAA KNOWLEDGE SEMINAR ON NEW RETAIL STRATEGIES FOR THE NEW COMPETITIVE ENVIRONMENT
Established in 1938, the International Advertising Association (IAA) is the world's only integrated body comprising members from Marketers, Media and Advertising Agencies.
IAA Knowledge Seminar on Future of Retail Marketing at Bengaluru
The IAA Knowledge Seminar on Future on Retail Marketing had the well known actor/director Ramesh Aravind as the Chief Guest.
IAA Knowledge Seminar on Future of Retail Marketing at Kochi
Bose Krishnamachari internationally renowned artist was the guest of honour at IAA Retail Marketing Seminar and other speakers included Anirudh Deshmukh, President, Raymond Ltd,
Innovative Marketing in the Digital World @ Retail Technology Conclave 2015
Get an expert view at ReTechCon 2015 organised by RAI & Nasscom from 2.10-3.10pm at Hotel Renaissance, Powai, Mumbai
IAA Emerging Agencies Conclave : Challenges & Opportunities at New Delhi
This event graced by prominent names from the industry, included Sam Balsara, Chairman, Madison World, Amarjit Singh, Founder OLX India, Sapna Chadha, Head SMB, Google India & Srinivasan K Swamy, Chairman, R K SWAMY BBDO.
Creativity: Dead In Today’s Digital-first Marketing?
Is the dominant role of Digital and Performance marketing leading to the death of creativity by marketers and advertisers?
IAA Knowledge And Intelligence Series
2020 has been a global game-changer. Keeping the learnings and the new consumer reality in mind, how are you building your marketing plans? And how do you regain consumer trust?
IAA Knowledge And Intelligence Series Mar 16, 2021
In an interesting Fireside chat with D Shivakumar, Group Exec. President, Aditya Birla Group and Ashok Venkatramani, Co-Founder - Intelligent Insights Private Limited, here’s are a few thoughts from Shiv
THE HEALTHCARE SECTOR – HAS ITS TIME COME?
The Healthcare sector seems to have finally come into its own. Just like what the demonetisation did to the e-payments industry few years back, the pandemic could have the same effect for the healthcare sector. Post the pandemic, not only has the awareness and need for healthcare has gone up manifold among the people, the sheer number of opportunities, which it has thrown up augers very well for the companies operating in this space.
IAA Retrospect & Prospects
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A curated repository of insights, ideas, and industry knowledge
IAA & ISA Retrospect & Prospects
The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) hosted the IAA & ISA Retrospect and Prospects with Manish Anandani, Managing Director - India, Kenvue (erstwhile Johnson & Johnson Consumer Health) on 24th April in Mumbai.
IAA Retrospect and Prospects with Rajeev Chaba 21st January 2021
The India Chapter of the International Advertising Association (IAA) hosted the IAA Retrospect and Prospects with Rajeev Chaba, President and Managing Director of MG Motors. ABP Network was the presenting partner for the event.
IAA Retrospect Prospects 27th June 2019 Mumbai
Marketing communication as a concept has dramatically evolved in the past few years. This evolution (and sometimes revolution) is being driven massively by a combination of new technology and media platforms, rapid increase
IAA Retrospect Prospects 7th February 2018 Mumbai
A packed audience witnessed PiyushPandeypresenting the IAA Retrospect and Prospect on 7th February 2018 at Mumbai.
IAA Retrospect Prospects 23rd February 2016 Mumbai
Hear from experts who have done considerable work on advertising outlook in 2016 & beyond Anupriya Acharya, Shashi Sinha, Vikram Sakhuja with Ashok Venkatramani
IAA Retrospect & Prospects with Venkatesh Kini, President, India & South West Asia, Coca-Cola at Mumbai
Coca-Cola has been around for 128 years and the one thing we’ve learned is that advertising and marketing truly works,” said Venkatesh Kini, President, India & South West Asia, Coca-Cola as he presented the annual review of marketing, advertising and media in 2014-15 at the event.
IAA Retrospect & Prospects with Venkatesh Kini, President, India & South West Asia, Coca-Cola at Gurgaon
We are seeing a fragmentation of attention and not of media. We have to be proactive and that will mean taking your chances’ said Venkatesh Kini, President, India & South West Asia, Coca-Cola.
IAA Retrospect &Prospects with D Shivakumar, Chairman & CEO, PepsiCo India at Mumbai
D Shivakumar, Chairman & CEO, PepsiCo India was kind enough to make two presentations in Gurgaon and Mumbai on issues that we faced in the recent past and looked at what lies ahead over the next few years
IAA Retrospect &Prospects with D Shivakumar, Chairman & CEO, PepsiCo India at Gurgaon
D Shivakumar, Chairman & CEO, PepsiCo India was kind enough to make two presentations in Gurgaon and Mumbai on issues that we faced in the recent past and looked at what lies ahead over the next few years
IAA Cause Related Advertising
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A curated repository of insights, ideas, and industry knowledge
IAA Social Initiative WorkToLiveToWork
As you may be aware, this year the International Advertising Association - India Chapter has undertaken the #WorkToLiveToWork initiative. It is a brave beginning but a long and arduous road lies ahead of us.
EYE4Future Contest
EYE4Future Contest, a national health initiative was conceptualized by IAA in partnership with All India Ophthalmological society to build awareness on Diabetic Retinopathy in India
#MeraPehlaVote
Be it your first party, first love, first job, there’s nothing quite like the first time. And here you are, on way to glorious first of life – your first vote.
IAA stands with Odisha
The International Advertising Association (IAA) India Chapter created a multi media campaign to raise awareness of the need to urgently contribute towards the rehabilitation and reconstruction efforts that are needed to help the victims of the devastating Cyclone Fani that has left a trail of destruction in Odisha.
#campaign4good
In a unique effort to use communication as a force for good, IAA India and Rotary (District 3141) teamed up to spread an important message about elder care, and sensitize the younger generation about the needs of their elders.
The World needs a Breather
The India Chapter of the International Advertising Association (IAA) has rolled out a campaign through which it’s appealing to advertisers along with advertising and media agencies to take a ‘deep breath’ and show empathy during this hour of crisis due to the pandemic.
Nations as Brands IAA Global summit
The Summit was inaugurated on the morning of September 5, 2022 by Hon’ble Mr. Tony Abbott, former PM of Australia. This is the first time IAA India had a senior leader from another country inaugurate any of its event.
IAA Silver Jubilee Summit
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A curated repository of insights, ideas, and industry knowledge
IAA Silver Jubilee Summit
The preparation for the IAA Silver Jubilee Summit started from May 2015 with the formation of the core committee and Pradeep Guha being elected as the Summit Chairman.
Industry Supported Events
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A curated repository of insights, ideas, and industry knowledge
IAA-CII Workshop on Hollywood & the Art of Persuasive Communication By Stefan Haves
IAA-CII Workshop on ‘Hollywood & the Art of Persuasive Communication’ by Stefan Haves at Mumbai
IAA KNOWLEDGE SERIES: Reshaping Markets Through Disruption – 16th Sept 2016, Mumbai
IAA Executive Committee & Vice Presidents Meeting 03 February 2017
The International Advertising Association IAA Executive Committee announced that the IAA World Congress would be held in Mumbai on November2018.
India-UK Createch Summit 6th February 2018
At the International Advertising Association (IAA) we are always looking at ways to make greater sense of our wonderful industry. And to make your engagement with it more interesting and meaningful.
IAA MENTORSHIP PROGRAMME FOR WOMEN IN MARCOM 2018
IAA - India Chapter rolled out a Mentorship Program for Women in the Marketing, Media and Advertising space. The program was the brainchild of Megha Tata, now President, IAA India Chapter & Chief Operating Officer, BTVI.
IAA Cannes Lions Lifetime Achievement Award 18th June 2018
The India Chapter of International Advertising Association invites you to informal get together over cocktail and canapé to celebrate the Cannes Lions Lifetime Achievement Award
The Gutenberg Galaxy book launch 19th Sep 2018
Come witness the strategic use of print as a leading media vehicle in an advertising campaign.
IAA World Congress Kochi Feb 2019
The 44th World Congress, a marquee event of the International Advertising Association (IAA), kicked off in Kochi, the business capital of Kerala, on Wednesday bringing together a wide range of experts and professionals from the advertising, marketing, technology and media sectors.
HARNESSING THE NATURAL POWER OF STORYTELLING
Bharat Avalani, fondly known as 'the memory collector' is a serial marketer from Malaysia with over 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development, and Integrated Brand Communications.
10 speakers. 10 minutes each. Great actionable points
In a one-of-a-kind initiative, prominent personalities from diverse fields came together on a common platform in Mumbai on Thursday to discuss and support efforts to end violence against women.
Global Privacy Laws Book
Global Privacy Laws Book Guest of Honor: Nitin Paranjpe, COO, Unilever Date: July 8th, 2020
Movie Reviews
Content Archive
A curated repository of insights, ideas, and industry knowledge
Spotlight – Show time with Mitrajit Bhattacharya
The headline of Boston Globe on 6 January 2002 screamed: "Church Allowed Abuse by Priest for Years.
Emily In Paris – Show time with Mitrajit Bhattacharya
If you are a fan of light and breezy rom-coms, spend considerable time on the Instagram and not appointed yet as the official representative to speak against the massacre of the French culture, you will probably like Emily in Paris, the series Netflix dropped last year during the long pandemic break.
Succession – Show Time with Mitrajit Bhattacharya
American Television’s obsession with the Murdoch family is never ending. Succession, the winner of multiple Emmy Awards for its second season, loosely sketches the characters on the Murdoch family and no one is complaining as the makers manage to deliver an engaging drama series.
The Loudest Voice – Show Time with Mitrajit Bhattacharya
When correspondent Geraldo Rivera is caught falsifying his location in Afghanistan, Roger Ailes refuses to apologize, justifying the deceit as “the fog of war”. Sounds familiar in today’s complex geo-politics?
Jamtara – Show time with Mitrajit Bhattacharya
For every disastrous big-budget Netflix India original last year, they had also delivered a surprise gem. Jamtara- Sabka Number Ayega, is amongst the best original series to have hit the streaming platforms in 2020. No identifiable face (barring Amit Sial, who is already a big star on OTT), the novelty of the story/ concept and honesty of portrayal seem to have worked wonders for this well written series. By now, I guess the verdict is clear: On OTT, big stars don’t necessarily work as the focus is always on the characters and stars tend to take away the attention away from the characters. Also, due to long screen time of each lead character, stars who are not necessarily good actors, fall short leading to unrealistic portrayals.
Clickbait – Show time with Mitrajit Bhattacharya
If Manmohan Desai was alive and was directing a whodunnit web series today, he would probably do the Clickbait. Full of masala, interesting characters, countless twists and turns built on a wafer-thin plot, Clickbait surprisingly delivers. Aptly titled Clickbait, the eight-part Netflix thriller series draws you in from the first episode, moves at a breakneck speed, brings in newer characters-all suspects and has an audience-rewarding twist in the climax, mounted in an old school linear storytelling format.
The Social Network – Show time with Mitrajit Bhattacharya
What happens when you decide to revisit a movie after 11 years, made on a phenomenon that decides to change the way you think and act every single day within this span of time?
All the President’s Men – Show time with Mitrajit Bhattacharya
Two green reporters working for the Washington Post, Bob Woodward (Robert Redford) and Carl Bernstein (Dustin Hoffman), research the botched 1972 burglary of the Democratic Party Headquarters at the Watergate apartment complex.
Seemabadhha – Show time with Mitrajit Bhattacharya
Satyajit Ray’s take on the corporate world in Seemabaddha seems even more relevant after fifty years.
The Bold Type – Show time with Mitrajit Bhattacharya
The drama series, inspired by the life of longtime magazine editor and executive Joanna Coles, who also serves as an executive producer of The Bold Type, revolves around the trio of 20-something besties working at a glossy women’s magazine Scarlet.
Zodiac Show Time with Mitrajit Bhattacharya
Zodiac is a compelling 2007 David Fincher film, that deals with the unsolved Zodiac serial murders in 1960s San Francisco- the work of a serial killer who sent teasing clues and letters to the local newspapers.
The Social Dilemma – Show Time with Mitrajit Bhattacharya
Roger McNamee, an early investor in Facebook, delivers a chilling allegation: Russia didn’t hack Facebook; it simply used the platform.
The Post Film Cut by Mitrajit Bhattacharya
There is something about a gritty period drama that celebrates the bond between free press (read: newspapers) and free-thinking humans in the world, even more relevant in a compromised environment like now. The Post, set in 1971, is a Steven Spielberg classic that takes us through a roller coaster ride of how Washington Post publisher Katharine Graham (Meryl Streep) and editor Ben Bradlee (Tom Hanks) decided to defy threats from the Nixon regime and publish the Pentagon Papers, that exposed a massive cover-up involving the US government and Vietnam.
New Delhi Times Film Cut by Mitrajit Bhattacharya
New Delhi Times- a movie well ahead of times- is a rare pure genre film dealing with journalism, a beat missed by mainstream Bollywood altogether. The movies deal with honesty the subject of political corruption, backed by convincing storyline and screenplay, based on credible research. Gulzar, who wrote the film’s screenplay, is clearly at play to provide an authentic framework, the film so needed.
Sardar Udham – Show time with Mitrajit Bhattacharya
Sardar Udham is probably Shoojit Sircar’s best work till date. And his cinematic excellence can be compared with a fine single malt matured in a European sherry cask for 21 years. All good things take time.
Dhamaka – Show time with Mitrajit Bhattacharya
There is a huge goodwill Ram Madhvani enjoys, both as an advertising and a feature film maker. At least, with the matured cinema lovers on OTT.
IAA TECHPULSE
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A curated repository of insights, ideas, and industry knowledge
IAA ad:tech Honours Awards
The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological innovation. To acknowledge and celebrate this transformation, ad:tech New Delhi unveiled the inaugural ad:tech Honours, a prestigious awards initiative recognizing the pioneers and visionaries driving excellence in marketing technology.
IAA TECHPULSE – 27th April 2023
IAA India Chapter's First-Ever Digital Event Brings Together Industry Leaders to Discuss Latest Trends and Best Practices in Advertising and Marketing