IAA and Snapchat Unveil ‘The Vibe’: A First-of-its-Kind Initiative Showcasing the Future of Storytelling Through Augmented Reality Mumbai, India — 20th November 2025: The International Advertising Association (IAA) India Chapter, in collaboration with Snapchat – the go-to visual messaging platform for Gen Zs and young India, debuted ‘The Vibe’, a first-of-its-kind initiative designed to introduce… Continue reading IAA and Snapchat Unveil ‘The Vibe’