EYE4Future Contest
20th February 2019, Kochi
EYE4Future Contest, a national health initiative was conceptualized by IAA in partnership with All India Ophthalmological society to build awareness on Diabetic Retinopathy in India
Madison BMB's Rohan Joseph (Creative Director- Copy) and Vallabh Yeolekar (Creative Director - Art) won the competition. The duo's campaign along with the All India Opthalmology Association (AIOS) was launched at the IAA World Congress in Kochi.
Dr. S. Natarajan, president, AIOS, added, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent diabetic retinopathy and even possible blindness.