The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing.

The IAA, with members in over 40 countries, is a one-of-a-kind global partnership comprising advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.

The International Advertising Association has never been more relevant. With so many changes in the way we use advertising to communicate, it's important for everyone in the industry to have a trusted body they can turn to for advice and support.


The IAA's mission include


  • Promoting the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media.
  • Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment. 
  • Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice. 
  • Encouraging greater practice and acceptance of advertising self-regulation. 
  • Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry.


Taken together our mission themes combine naturally to define the benefits valued by the IAA's three separate constituencies



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Olive Crown Awards 2024

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