IAA Debates
We in the advertising and marketing industry are in the business of hype. But amidst the glitz and glamour we sometimes tend to forget the serious business issues we face today and will be facing tomorrow. It is with this in mind that IAA introduced IAA Debates. We brought back the old style classical debate format to dwell upon topical serious business issues. With leaders of the industry speaking For and Against, we engaged in a meaningful discussion with the audience as well.