‘There will be no consumer connect, unless advertising is specially created for each South Market' was the topic of discussion at this IAA Debate.

Speakers for the motion were Senthil Kumar, national creative director JWT India and Madhukar Sabnavis, Vice Chairman and Country Head - Discovery and Planning, Ogilvy & Mather. Opposing the motion were KV Sridhar, Chief Ccreative Officer, India Sub-Continent, Leo Burnett and Shaleen Sharma, Partner - National Planning and Strategy Initiatives, RK SWAMY BBDO. The session was moderated by : Latha Menon, Director, Iris Films.

This event was conducted with Ad Club Madras support and sponsored by Campaign India.

The verdict delivered by the 100-strong audience at the end of the hour-long debate was in favour of the motion, urging advertisers and marketers to tap into the opportunities offered by these markets by addressing them with specially created communication.