The next IAA Conversations took place between Sir Martin Sorrell and Arnab Goswami, who engaged the audience with their lively, animated and insightful discussion on 18th August 2014 at Mumbai.
Sorrell spoke about how the development of new technology has changed the way media is consumed today. He spoke about the discrepancies between the kind of content that agencies and their clients generate, and that which is actually consumed by people.
Times Television Network supported this event.