IAA Knowledge And Intelligence Series

IAA Knowledge And Intelligence Series

2020 has been a global game-changer. Keeping the learnings and the new consumer reality in mind, how are you building your marketing plans? And how do you regain consumer trust?

Experts from FMCG, Healthcare, Online Travel, and Media share their perspectives in this VUCA year.


Anurita Chopra elaborated on how things have changed so fast. What has worked in COVID times is Agility, Learning on one’s feet, Adapting and a 'Just Go' attitude. 

Krishnan Sundaram said “Pivoting with agility is crucial pivot supply chain, leverage resources, repurpose job roles. 4 important points he emphasized where: Protect people | Protect supply chain | Protect demand | Protect society and live the brand purpose.”

Sunil Suresh used this challenging time to strengthen business, leverage tech strengths, addressing costs and building a significant customer experience.


YouTube Link : https://www.youtube.com/watch?v=y0utQCi8JDw

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