IAA - India Chapter rolled out a Mentorship Program for Women in the Marketing, Media and Advertising space.  The program was the brainchild of Megha Tata, now President, IAA India Chapter & Chief Operating Officer, BTVI.  

 "There is a great need for such an exercise. Look around and you will see a really small number of women in leadership roles. We have a fairly large percentage of women in our industry who have a working experience of 8-10 years and this is the audience we are addressing. They are experienced, are managing their families, and are poised to take on leadership roles. All they need is the right kind of mentoring now. I am hoping this would be an on-going effort and we would be contributing to the development of a fine crop of women leaders over a period in time". 

After rigorous scrutiny, the Mentorship Program Leads have connected the knowledgeable 23 mentors with the mentees, in need of their experience and expertise. The mentorship relationship has taken off to a great start.