The third edition of the IAA Olive Crown Awards was held in on 1st April 2013 in Mumbai

A total of 35 Awards were handed over at the event. Some of the big winners included Grey Worldwide, O&M, Cheil, BBH, Umbrella Design, DDB Mudramax, JWT and DraftFCB Ulka. Campaign of the Year Award went to Cheil Worldwide for Samsung Printers. Kewal Kiran Clothing won the Advertiser of the Year Award for their Green Turn Water Saver Jeans. And their agency Grey Worldwide was named Agency of the Year.

Padmashri Kartikeya Sarabhai was conferred the Olive Crown Green Crusader Award, an award which is presented to one unique individual who has dauntlessly fought the battle for going green.

The Green Hungama Award, open to participants under 30 years of age where the task was to create a 60-second green film, saw Abhishek Saxena of Webchutney emerge as the winner.

The event saw many marketing and media heads and other industry leaders gracing the occasion: Hrishikesh Mafatlal, R Mukundan of Tata Chemicals, Suresh Bandi of Panasonic India, Kushal Desai of Apar Industries, Mukund Rajan of Tata Sons, Rahul Welde of Unilever, Raj Nayak of Colors, Siddharth Kothari of Rajasthan Patrika, Neeraj Roy of Hungama, and Neville Taraporewala of Microsoft, to name a few. It also had several agency heads such as Piyush Pandey, Colvyn Harris, R Balki, Prasoon Joshi, KV Sridhar, KS Chakravarty, Arvind Sharma, Sam Balsara, Nagesh Alai, Sonal Dabral, and Vikram Sakuja, among others.

Praful Patel, Union Minister for Heavy Industries and Public Enterprises, was the Chief Guest at the event.