IAA Olive Crown Awards March 2017

IAA Olive Crown Awards March 2017

The India Chapter of the International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15th March at the Famous Studios, Mahalaxmi. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media, and advertising professionals from across the country.

An eminent jury comprising renowned professionals such as K.V.Sridhar, founder, and chief creative officer of Hyper Collective; Sonal Dabral, chairman & chief creative officer of DDB Mudra Group, India; Carlton Disilva, CEO & CCO of Hungama Digital Services, Malvika Mehra, founder & creative director of Tomorrow Creative Lab and Raj Nair, CEO & chief creative officer of  Madison BMB, shortlisted the winners through a rigorous process, keeping in mind the contribution of each individual towards saving the earth. The jury for the Corporate Crusader award included Shernaz Vakil, chairman & MD of Dai-ichi Karkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Editor of The Hindu and K. Anandasagar, MD & chief compliance officer of Citibank, following a similar procedure in short-listing the winners.

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to the charming actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Megha Tata, along with the Guest of Honour, Actor, and Social contributor Vivek Oberoi. The 'Campaign of the Year' and the 'Brand of the Year' awards was presented to The Hindu for their #spiritofBengaluru campaign, ideated by J. Walter Thompson, India.

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