“Marketing communication as a concept has dramatically evolved in the past few years. This evolution (and sometimes revolution) is being driven massively by a combination of new technology and media platforms, rapid increase in penetration of smarter devices through which consumers are consuming media and entertainment, dramatic decline in data usage costs and the significant shift of content production away from the traditional production houses to new age content producers like Netflix and entertainment superstars. Marketers and advertisers are rapidly changing their ways in which they target, reach, engage and retain consumers – much more differently than the traditional way of mass advertising and large scale distribution of their brands. The world is entering a very exciting era of voice search led brand engagement and purchases, even better quality of content development, emergence of even more sophisticated media platforms and the rapid move towards the holy grail of marketing - mass scale personalization of brand messaging”. Says Neil George, Managing Director for NiveaIndia, keynote speaker at the event.