IAA Retrospect and Prospects with Rajeev Chaba 21st January 2021

IAA Retrospect and Prospects with Rajeev Chaba 21st January 2021

The India Chapter of the International Advertising Association (IAA) hosted the IAA Retrospect and Prospects with Rajeev Chaba, President and Managing Director of MG Motors. ABP Network was the presenting partner for the event.

 

Rajeev Chaba, President, and Managing Director of MG Motor, the keynote speaker at the IAA Retrospect & Prospects, strongly emphasized: "No country can progress if women are not part of the formal economy of the country". He proudly stated that as part of its core commitment to gender diversity and community development, MG Motor India is extending its focus on educating the girl child with HECTOR. MG Motor India has been working with different non-profit organizations and even enabling skill training for women from rural areas. MG has also been setting industry benchmarks in terms of gender diversity at its workplace. With women comprising 31% of its total workforce in India, the automaker has the ratio of highest gender diverse workforce in the industry.

He stressed the importance of creating goodwill with positive stories by enhancing customer-dealer relationships and experience.

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