Date: 12th March 2015

‘We are seeing a fragmentation of attention and not of media.  We have to be proactive and that will mean taking your chances’ said Venkatesh Kini, President, India & South West Asia, Coca-Cola. Elaborating further he said, ‘There is a shift from many people watching one screen to one person watching many screens.  We don’t just see fragmentation of media but a fragmentation of attention.  This fragmentation of attention and shortening of attention span is the biggest seismic shift that you are going to see in the industry going forward.’

A cross-section of marketing, advertising and media professionals attended the audio-visual review and forecast presented by Mr Kini.  

The event was presented by Colors.