The context setting was done by Kavitha Dhanaraj, UNICEF representative followed by a panel discussion moderator by Dheeraj Sinha, CEO, Leo Burnett South Asia & Chairman BBH India and had Gaurav Mehta, Chief Marketing Officer, Zupee; Akanksha Seda, Director & Producer and Sonal Chhajerh, Executive Creative Director, Leo Burnett as the panellists.