Date: 17th October, 2014

IAA hosted an interesting session with Prasoon Joshi, Chairman, APAC, CEO MaCann Worldwide India and celebrity Bollywood lyricist, as part of the Young Turks Series.

The discussion was moderated by Kaushik Roy, Brand Strategy & Marketing, Reliance Industries Ltd. Prasoon spoke about his early childhood and how it fundamentally made him who he is. He advised the young audience –“you are not the electricity, you are the wire that conducts the electricity. Be a good conductor and very importantly, be humble”

The audience was mesmerised and highly inspired as the advertising guru shared his life’s journey.

The program was sponsored by HBO