26th  August 2019, Mumbai

In a unique effort to use communication as a force for good, IAA India and Rotary (District 3141) teamed up to spread an important message about elder care, and sensitize the younger generation about the needs of their elders. 

As IndIAA Awards Chairman, Abhishek Karnani outlined, this year the awards had a special category, in an attempt to highlight a good cause leading to societal change. 

The 'Campaign For Good' awards decided to honour elders, who have invested a large part of their life in bringing up children, and to showcase how young adults show their love for their elders. 
The campaign 'Good Ol' Fridays' created by Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy bagged top honours. Among the shortlisted campaigns were 'Oldies Just Want To Have Fun' submitted by Sayasi Ghosh and Satyajeet More, 'Lovewithoutfilter' shared by Yash Ambre, among others.

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