As the lockdown begins easing and the marcom industry begins gearing up for the commercial fight-back, the India Chapter of the International Advertising Association (IAA) has released a video starring industry leaders who have come together and used the magic of music to spread the message of a brighter future.
The song has been sung by Subhash Kamath CEO and Managing Partner BBH India, Shalini Gupta- Vice President Brand & Communications Inox Leisure Ltd., Prabhakar Mundkur, advertising veteran and Rajeev Raja of Brand Musiq. Merlin D'Souza has arranged the music and Hansa Events has created the video. The entire effort has been put together pro bono.
Link to the film:
https://youtu.be/mFenUoIgnrI
Media Coverage
*Medianews4 :*
https://www.medianews4u.com/marcom-leaders-sing-for-industry-in-iaa-film/
*Dailyhunt :*
https://m.dailyhunt.in/news/india/english/tvnews4u-epaper-tvnews/marcom+leaders+sing+for+industry+in+iaa+film-newsid-182792854
*Campaign india :*
https://www.campaignindia.in/video/prabhakar-mundkur-rajeev-raja-shalini-gupta-and-subhash-kamath-get-together-to/459854
*Best media info :*
https://bestmediainfo.com/lite/2020/05/iaa-brings-a-m-leaders-together-to-sing-for-the-industry/
*Adgully :*
https://www.adgully.com/marcom-leaders-sing-for-industry-in-iaa-film-92710.html
*Free press journal :*
https://www.freepressjournal.in/corporate-corner/others/marcom-leaders-sing-for-the-industry-in-iaa-film