IAA presented the second edition of Olive Crown Awards for excellence in Green advertising on 3rd March 2012 at Mumbai.

The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry walking the "green carpet".

The Guests of Honour at the function were Nita Ambani, Chairperson, Reliance Foundation and Member of Parliament, Priya Dutt.

Dr. Rajendra K. Pachauri, the then Chairman of the Intergovernmental Panel on Climate Change was awarded the IAA Olive Crown Green Crusader Award.

Olive Crowns were presented to winners in 14 categories and were judged by a panel of judges that included some of the most respected creative names in the business.

Music Channel 9XM was the title partner for the event.