The sixth edition of the IAA Olive Crown Awards was hosted on 9th March 2016 in Mumbai.

The Corporate Crusader Award was shared by Yes Group and Dainik Bhaskar Group, while ZEE Entertainment Enterprises got the Special Award of Excellence. The IAA Olive Crown ‘Green Crusader Award 2016' was awarded to Late Padmashri Bhavarlal Hiralal Jain.

Yes Foundation also announced the Yes Foundation Fellowship in association with IAA for youth in the age group of 18-25 years. The fellowship entails a two-month mentoring and training programme following which participants will be placed with non-profit organisations.

DDB Mudra Group was the most awarded agency with four Gold and six Silver, taking its tally to 10 wins. Dentsu Webchutney, DDB Mudra, Umbrella Design, Nicheminds, Ogilvy & Mather and DB Group bagged Golds too.

The chief guest at the event was Amruta Fadnavis, wife of Chief Minister of Maharashtra while Rana Kapoor, Chairman and CEO, Yes Bank & Dia Mirza, Green Environment Activist & Actor were the guests of honour.


Yes Bank, Hungama.com, Zee, Idea, Paytm and Vijayavani were the partners for the event; while Creative Awards & Rewards, DNA & Hindustan Times supported the event.

The event was attended by over 250 people comprising senior marketing, media and advertising professionals.