The 44th World Congress, a marquee event of the International Advertising Association (IAA), kicked off in Kochi, the business capital of Kerala, on Wednesday bringing together a wide range of experts and professionals from the advertising, marketing, technology and media sectors.

The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to connect with its customers and society at large. 

Around 2,500 delegates from India and abroad participated in the event.